Growing up surrounded by the enchanting world of fragrances, we developed a deep appreciation for the art of creating scents that captivate and inspire. When we moved to the United States, we noticed a gap in the market for truly high-quality fragrances, despite the strong appreciation for such products here.

This realization motivated us to bring the essence of our heritage and family business, rooted in Dubai, UAE, to the American audience. Handpicking exquisite fragrances from across the Middle East, we’ve curated a collection that embodies the richness, elegance, and authenticity of this region's perfumery traditions.